Participation in Society
My contribution to society is to create a sustainable grown INDIA. My area of doctoral research is green marketing which primarily focuses on the retailers marketing practice. In an attempt of my research, my way of supplying the materials related to sustainable practices really got a welcome in my research.
In the capacity of CII member, many activities are carried out to create and practice the sustainable practices.
In my work area, I have formed a club called GREEN FORCE, where the students are members and they actively participate to save green. Upon discussions and meetings with District Collector, the producers of plastic carry bags were instructed and suggested to follow the environmental standards.
Energy saving concept has really made wonders in the world. To get that drive, my aim of “paint the night by white” is slowly getting its recognition in the area of my domicile. My point of providing free LED to the homes, I believe we can save energy. Also attempts are made to promote the use the solar energy. Alternative lifestyle practices would be the best part in promoting sustainability.
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