Publications – International Journals – 17
Published a paper titled “Role of Higher Educational Institutions of Tamilnadu in Implementing Sustainable Development Goals – A Content Analysis” in the International Journal of Food and Nutritional Sciences, UGC CARE Listed (Group – I) Journal volume 11 Iss12, Dec 2022. ISSN 2319-1775
Published a paper titled “Factors Influencing Mobile Banking Adoption by Indian Bank Customers of Cheranmahadevi, Tirunelveli District” in International Journal Wesleyan Journal of Research, Vol 13 No 51 December 2020.
Published a paper titled “Analysis of Behaviour of Female Investors’ in Indian Securities Market with reference to Chennai” in International Journal SHODHMANTHAN, June 2019, Vol X Issue 09 - ISSN 0976-5255
Published a paper titled “An overview of Indian Paint Industry” in International Journal of Research and Analytical Reviews, May 2019, Vol 06 Issue 02 - ISSN 2349-5138
Published a paper titled “Product Involvement of Household Consumers’ and Its Impact on Product Involvement Outcomes of Interior Decorative Brands at Tiruvallur District” in International Journal for Research in Engineering Application & Management, Nov 2018, Vol 04 Issue 08. ISSN 2454-9150
Published a paper titled “Employee Engagement of Teaching Faculty Members in Higher Educational Institutions – A Descriptive Study” in International Journal for Research in Engineering Application & Management, October 2018, Vol-4, Issue – 07. ISSN: 2454-9150
Published a paper titled “Investors’ Grievances Redressal Mechanism in SEBI” in the International Journal of Engineering Technology Science and Research, Vol 4, Issue 7, July 2017, ISSN 2394 – 3386
Published a paper titled “Impact of TV Advertisement (By Tamil TV Channels) on Buying Behaviour of Consumers in Nungambakkam, Chennai” in International Journal of Business and Administration Research review, Vol 1, Issue 16, Oct-Dec 2016 with ISSN – 2348-0653
Published an article titled “A Study on Factors Influencing Customer Acceptance of Internet Banking in Tirunelveli City” in Research Expo, International Multidisciplinary Research Journal, Vol. VI, Issue III, March 2016
Published an article titled “The Impact of Gender and Marital Status on the Online Shopping Attitude of Cosmetic Products” in International Journal of Applied Research, vol 5, Issue 7, July 2015, ISSN: 2249-555
Published an article titled “The impact of perceived risk on the online shopping attitude of cosmetic products in Tirunelveli city” in International Journal of Scientific Research, vol 4, Issue 1, January 2015, ISSN: 2277-8179
Published an article titled “Role of Marketing Intelligence System in marketing decisions for health drink distributors in Tirunelveli” in ACME International Journal of Multidisciplinary Research, vol II, Issue XII, December 2014, ISSN2320-236
Published an article titled “Marketing intelligence system among supermarkets in Tirunelveli city – An empirical study” in International Journal of Current Research, vol 6, 05, pp – 6668-6670, May 2014 – ISSN: 0975-833
Published an article titled “A study on consumer behaviour “Green Packaging” in a waste minimization perspective” in International Journal of Current Research, vol 6, 05, pp – 6681-6682, May 2014 – ISSN: 0975-833X
Published an article titled “A study on the effect of brand characteristics on brand loyalty of cosmetic products among the female consumers in Tirunelveli city” in International Journal of Current Research, vol 6, 05, pp – 6663-6667, May 2014 – ISSN: 0975-833X
Published an article titled “Preference of Nutrition Products in Tirunelveli City” in Indo Global Journal of Applied Management Science with ISSN 2320-7892, an International Journal
Published a paper titled “Solar Energy as an Alternative Energy Source – An Empirical Study among SME’s in Tirunelveli district” in Journal of Management and Science with ISSN 2250-1819, International level Journal
Publications – National Journals – 12
Published a paper title “Salt Room with Himalayan Pink Salt: A New Start-up” in SATRAACHEE Vol.37, No 2 Issue 25, October – December, 2022 ISSN 2348-8425
Published a paper titled “Factors Influencing Green Tourism – A Conceptual Approach” in Studies in Indian Place Names – UGC Care Journal, February 2020, Vol-40-Issue-18 – ISSN: 2394-3114
Published a paper titled “Customers’ Attitude towards Automated Teller Machine (ATM) at Ambasamudram Taluk, Tirunelveli District” in Studies in Indian Place Names – UGC Care Journal, February 2020, Vol-40-Issue-18 – ISSN: 2394-3114
Published a paper titled “Assessing the Organizational Readiness for Change” in Journal of Applied Science and Computations, May 2019, Vol VI, Issue V - ISSN 1076-5131
Published a paper titled “A Study on Measuring the Level of Employee Engagement in a Selected Textile Retail Outlet of Tirunelveli” in Journal of Applied Science and Computations, May 2019, Vol VI, Issue V - ISSN 1076-5131
Published a paper titled “Work Engagement and Work Performance of Engineering Faculties – A Descriptive Study” in National Sadakath, March 2019, Vol VI Issue 02 - ISSN 2347-7644
Published a paper titled “A Study on Private Label Performance and Its Effects on Consumer Preference, Tirunelveli District” in National JETIR, September 2018, Volume 5, Issue 9. ISSN-2349-5162
Published a paper titled “Impact of Stock Market Reforms on Investors’ Perception and Confidence in Indian Stock Market” in the National journal - Asia Pacific Journal of Research, Vol 1, Issue LV, September 2017, ISSN 2320 – 5504
Published an article titled “A Study on Employees Monotony and Boredom Towards Job Satisfaction of Women Nurses of Hospitals in Tirunelveli City” in PARIPEX – Indian Journal of Research, Vol. 6, Issue 6, June 2017, ISSN-2250-1991. National
Published a paper titled “Drivers of Health Care Sector in India” in the Journal Management Dynamics volume 1 No 1 Jan – Jun 2011
Published an empirical article titled “The Role of retailers for successful implementation of green marketing practices - An Empirical Investigation” in the Journal Marketology Volume 5 No. 3 July-September 2010 by IMM New Delhi with ISSN 0973-7901
Published a paper titled “Internet based Marketing Strategy – IBMS” in the Journal Management Dynamics volume 1 No 1 Jan – Jun 2010
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