Edited chaper titled “Opportunities of Digital Marketing during Covid19 Pandemic” in a book titled “Management Practices amidst COVID – 19” by Weser Books, Germany. ISBN: 978-3-96492-299-1
Edited chapter titled “Corporate Social Responsibility Influences Employee Commitment and Organisational Performance” in book titled “Intelligence Innovation and Inclusion, Best Practices for Global Excellence by Vijay Nicole Imprints Private Limited ISBN: 978-81-8209-446-8, 2016
Edited chapter titled “Uncertainty as a Predictor of Consumer Buying Performance in the context of FMCG” in a book titled Marketing Dynamics with ISBN 978-93-81790-93-9
Edited chapter titled “Consumer Product Preferences Survey with Reference to E-Marketing” in a book titled Marketing Dynamics with ISBN 978-93-81790-93-9
Edited chapter titled “Green Practice – A Retailer’s Strategic Tool for Environmentally Sustainable Development” in a book titled Competitive Advantage through Globalisation” with ISBN 978-935-059-090-4 MACMILLAN PUBLISHERS INDIA LTD
Published an article titled ‘Higher Education: An Interrogative Pragmatic Approach’, in the book “Higher Education: Its social relevance”, released in commemoration of the visit of the Honourable President of India Dr APJ Abdul Kalam to M S University on 22 Sep, 2006.
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