Papers Presented – International conferences – 21
Presented a paper titled “Youth Empowerment Through Sustainable Choices: Examining the Role of Marketing in Promoting Green Lifestyles” in the 15th International Conference on “Sustainability, Governance and Business Ecosystem in the Digital Age” organized by IMS Ghaziyabad on 3-4th May 2024 with ISBN 978-81-972897-3-6
Presented a paper titled “Evaluating Pathways and Strategies for Achieving Sustainable Lifestyles: A Comprehensive Research Study” in the Virtual International Conference on ‘Sustainable Evolution of Indian Economy’ organized by department of commerce, Sri KanyakaParameswari Arts and Science College for women on 30th August 2023 with ISBN 978-93-81992-00-5.
Presented a paper titled “Sustainable Development Goals - An Impact on Lifestyle among Higher Education Students of Tirunelveli city, TamilNadu at the International conference on Sustainable Business Management (SBM 2023) jointly organized by Department of Management Studies, IIT Roorkee and Arizona University, USA
Presented a paper titled “An Influential Study about Sustainable Development Goals on Courses offered in Higher Educational Institutions” at the 2nd International Conference on Green Energy, Environment and Sustainable Development, organised by IILM Law School, IILM University’ Gurugram on 20.12.2022 won first prize.
Presented and published a paper titled “Opportunities of Digital Marketing During COVID19” in International Conference on Interdisciplinary research in Social Sciences, Sciences and Technology conducted by Universiti Malaya, Malaysia and KGCAS, Coimbatore on May 21-22, 2021 with ISBN 978-81-951822-8-2
Presented a paper titled “Investors’ Perception Towards Capital Market Reforms in India” in International Conference on Business, Economics and Sustainable Development at NISM Campus, Patalganga, Mumbai on March 2-3, 2020
Presented a paper titled “Shifting the Trend Towards Green Tourism – A Conceptual Approach” in International Conference on Recent Trends in Global Sustainable Tourism and Hospitality Research at Alagappa University on September 06-07, 2019
Presented a paper titled “Understanding Growth of Medical Tourism in India” in International Conference on Recent Trends in Global Sustainable Tourism and Hospitality Research at Alagappa University on September 06-07, 2019
Presented a paper titled “ICT is a facilitator for better Academic Performance in Digital Era – A perceptual study among teachers” in NASMEI – Smart Marketing in the Digital Age conference at IIM Indore on July 26-28, 2019
Presented a paper titled “A Study on Private Label Performance and Its Effects on Consumer Preference, Tirunelveli District” in the Second International Conference on Research Trends in Engineering, Applied Science and Management, Osmania University, Hyderabad on September 23, 2018
Presented and published a paper titled “A Study on Customer Relationship Management Through Social Media for Sustainable Development done for Two-Wheeler Dealers in Tirunelveli” in the Second International Conference on Sustainable Marketing Strategies – Issues and Challenges – organised by Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli on December 14 & 15, 2017 ISBN 978-93-86638-50-2
Presented and published a paper titled “A Study on Sustainable Marketing Practices of restaurants in Tirunelveli City” in the Second International Conference on Sustainable Marketing Strategies – Issues and Challenges – organised by Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli on December 14 & 15, 2017 ISBN 978-93-86638-50-2
Presented and published a paper titled “A Study on Mobile Learning Through Students for Sustainable Development of Knowledge in Tenkasi Arts and Science Colleges” in the Second International Conference on Sustainable Marketing Strategies – Issues and Challenges – organised by Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli on December 14 & 15, 2017 ISBN 978-93-86638-50-2
Presented and published a paper titled “Customers’ Risk Perception Towards Green Banking Products – A Study in Tirunelveli City” in the Second International Conference on Sustainable Marketing Strategies – Issues and Challenges – organised by Department of Management Studies, Manonmaniam Sundaranar University, Tirunelveli on December 14 & 15, 2017. ISBN 978-93-86638-50-2
Presented a paper titled “Investors’ Grievances Redressal Mechanism in SEBI” in the 3rdInternational Conference on New Frontiers of Engineering, Science, Management and Humanities (ICNFESMH-2017) @ Institution of Electronics and Telecommunication Engineers, Sector 30-B, Chandigarh, 29 July 2017
Presented a paper titled “Solar energy as an alternative energy among SMEs in Tirunelveli district” in UGC sponsored International Conference on “Business Strategies for Sustainable growth – A Global Perspective” held on January 9-10, 2013 at Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore.
Presented a paper titled “Managing the Retail Ecosystem: An Empirical Study about Departmental Stores” in the 1stInternational Conference on Management in the New World Order held on August 13-14, 2012 at Indian Institute of Management, Ranchi
Presented a paper titled “Business Clustering: The Nadar Way: The case of Sivakasi” in the 1stInternational Conference on Management in the New World Order held on August 13-14, 2012 at Indian Institute of Management, Ranchi
Presented a paper titled “Retailers’ Beliefs and Efforts on Green marketing practices in India” in the international conference held during January 12-14, 2012 at Indian Institute of Management Lucknow – Noida Campus, Noida.
Attended an International Marketing conference - NASMEI, Organized by Great Lakes Institute of Management, Chennai, during December 18-19, 2009
Presented a paper on “Green marketing based on Lewin’s force field analysis model” at the International conference on Global Economic Ascendance Realm” conducted by School of Management, Alagappa University, Karaikudi, 31/03/2009 to 02/04/2009.
Presented a paper on ‘Internet Based Marketing Strategies—IBMS’ at the International conference ‘Marketing in the age of convergence’ conducted by Indian Institute of Management, Kozhikode, 7, 8, January 2006.
Papers presented – National conferences – 17
Presented a paper titled “Sustainable E-Commerce Technologies and It’s Challenges” in the conference on ‘New Age Technology for Building Sustainable Business’ organized by department of commerce, Madras Christian College held on 25th and 26th September 2023 with ISBN 978-81-957251-7-5.
Presented a paper titled “Circular Marketing Implications in the marketing of Fast -Moving Consumer Goods (FMCG)” in the National Conference on ‘Sustainable Business – Moving Towards a Circular Economy’ organized by department of business administration, PSGR Krishnammal College for Women held on 15th September 2023 with ISBN – 9788196558246.
Presented a paper titled “Halotherapy with Himalayan Pink Salt in a Salt Room – An Emerging Opportunity” in the National Level Management Fest MANIA ’20 by Institute of Management in Kerala on 17th February2020.
Presented and published a paper titled “Employee Engagement – A Literature Review” in the National level Seminar on “New Dimensions of Management in the Globalised Era – 2017” conducted by Department of Management Studies, Madurai Kamaraj University on 3rd February 2017 with ISBN 978-93-85977-91-6
Presented a paper titled “Impact of Television Ads’ on Consumer Behaviour” in the National Conference on “Innovating Paradigms in Management and Entrepreneurship” at Aachi Institute of Management & Entrepreneurial Development, Chennai on 25th and 26th November 2016
Presented a paper titled “Customer Relationship Management” in the AICTE sponsored NationalSeminar on Innovative Management Practices for Sustainable Development held on April 20, 2013 at INFO institute of engineering, Coimbatore.
Presented a paper titled “Application of Marketing Intelligence system in FMCG sectors” in the National conference on Contemporary Developments in Operations management and Management Information systems held on May 12, 2012 at Department of Management Studies, PeriyarManiammai University, Thanjavur
Presented a paper titled “A conceptual study on awareness of environmentally friendly products of Fast-moving consumer goods (FMCG) in Tirunelveli city” in the National conference on Management practices at cross roads: challenges and opportunities held during April 4, 2012 at Department of Management Studies, Kongu Engineering College, Perundurai, Erode
Presented a paper titled “Public Service Advertisements: Creating shift in the mindsets of the people” in the National conference on Management practices at cross roads: challenges and opportunities held during April 4, 2012 at Department of Management Studies, Kongu Engineering college, Perundurai, Erode.
Presented a paper titled “A conceptual study on effectiveness of promotional tools in car industry in Tirunelveli District” in the National conference on Management practices at cross roads: challenges and opportunities held during April 4, 2012 at Department of Management Studies, Kongu Engineering College, Perundurai, Erode.
Presented a paper titled “Corporate Social Investment (CSI): The tool for successful implementation for Business for Social responsibility (BSR)” in the National conference held during December 12-13, 2011 at Faculty of Management Studies, University of Delhi, Delhi.
Presented paper titled “Entrepreneurship sustainability – The Sivakasi way” in the National conference held during December 12-13, 2011 at Faculty of Management Studies, University of Delhi, New Delhi.
Presented a paper titled “The role of the retailers for successful implementation of green marketing practices – An empirical investigation” in National Doctoral Research conference conducted by Nirma Institute of Management, Ahmedabad during 02 and 03 April 2010
Presented a paper on “Green practice – A strategic tool for the environmentally sustainable development at the National conference conducted by Indian Institute of Management, Kozhikode, 23, 24 and 25 May 2009
Presented a paper on ‘Customer expectations-A reason for retailing trends’ at the National Seminar on Retailing conducted by Jamal Institute of Management, Tiruchirapalli, 23,24, March 2007.
Presented a paper on ‘Greening of Practices – A Corporate Responsibility’ at the National Seminar on Greening conducted by GRG College, Coimbatore, 16, Dec 2006
Presented a paper on ‘Customer expectations-A reason for retailing trends Retail Sector-Key Drivers’ at the National Seminar on Retailing conducted by Department of Management Studies, Alagappa University, Karaikudi,
Presented a paper on ‘Retail Sector-Emerging Patterns’ at the National Seminar on Emerging Management Paradigms conducted by Department of Management Studies, University of Madras, Chennai, 23, 24, February 2006
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