Manonmaniam Sundaranar University

Department of Communication

Curriculum Vitae (CV)

Dr. V. SUNDARARAMAN

Assistant Professor | Department of Communication, Manonmaniam Sundaranar University, Tirunelveli

Contact Information

Address: 24, Nettapuli North Street, Ambasamudram Tirunelveli,Tamil Nadu 627012
Mobile: +91 99944 64607 / +91 94879 24308
Email: vsundararaman@gmail.com / sundararaman@msuniv.ac.in
ORCID ID: 0000-0001-8796-3210, Vidwan-ID : 174241
Researcher ID: AFA-0806-2022, Google Scholar ID: mlMi0PEAAAAJ

PROFESSIONAL SUMMARY

Media educator and researcher with over 23 years of teaching and research experience at Manonmaniam Sundaranar University. Specialist in New Media Studies, ICT, and Media Literacy. Proven administrator serving as Public Relations Officer and Placement Officer, with a strong track record of managing funded research projects (ICSSR) and guiding doctoral research. Active contributor to academic governance across multiple major universities in South India.

EDUCATION

Ph.D. in Communication | Manonmaniam Sundaranar University (2015)
- Specialization: New Media Studies
M.S. in Information Technology | Manonmaniam Sundaranar University (2002)
M.A. in Communication (Journalism) | Manonmaniam Sundaranar University (2000) UNIVERSITY RANK HOLDER
B.Sc. in Mathematics | Manonmaniam Sundaranar University (1997)

ACADEMIC EXPERIENCE

Assistant Professor | Manonmaniam Sundaranar University | Aug 2007 – Present
- Core Subjects Taught: News Reporting, News Editing, Public Relations, New Media Studies, Media Literacy, Basic Photography, Science Communication
Lecturer (T) | Manonmaniam Sundaranar University | Aug 2002 – Aug 2007

ADMINISTRATIVE LEADERSHIP & PORTFOLIOS

University Administration

Placement Officer | May 2022 – Present
- Leading industry linkages, student training, and career placement initiatives.
Public Relations Officer (PRO) | Oct 2024 – Present
- Managing university communications, media relations, and press releases.
Liaison Officer – IQAC
University Representative on the College committee since 2017
Member, Manovani Advisory Board
Member, Purchase Committee | Manonmaniam Sundaranar University
Co-Coordinator, Perarignar Anna Chair | July 2023 – Present
Co-Coordinator, Adventure Club | Oct 2023 – Present

Academic Coordination

Programme In-charge (M.A. JMC - Online) | Since 2024 – Present
Programme In-charge (M.A. JMC - Distance Mode) Since 2023 – Present
Member, Flying Squad (University Exams)
- Appointed by CoE to inspect examination centres in affiliated colleges.

RESEARCH & PUBLICATIONS

Funded Research Projects

Project Director: A Study on Media Accessing Pattern and Entrepreneurship Awareness among Rural Youth in Southern Districts of Tamil Nadu
- Funding Agency: ICSSR (Major Project)
- Grant: ₹5,00,000 | Year: 2019 – 2022 | Status: Completed
Director: Video Documentary for KMTR: 'Lessons Learnt and the Way Forward'
- Grant: ₹2,97,000 | Year: 2015
Project Investigator: A Study on Select IT Initiatives in Tamil Nadu
- Grant: ₹30,000 | Year: 2009
Director: Corporate Video Production for Tuticorin Port Trust
- Grant: ₹1,00,00 | Year: 2004

Books & Chapters

Book: Social Consequences of Social Networking Sites. LAP Lambert Academic Publishing (2021). ISBN: 978-613-9-93488-1.
Chapter: "Info-Savvy or Info-Stranded? Examining Digital Natives’ Internet Practices" in Digi-Tech, Media and Democracy.
Chapter: "Tamil Film Director Bharathiraja as an Auteur" in Multidisciplinary Research Perspective.

Selected Journal Publications

Parthasarathy, S., Sundararaman, V., et al. (2024). Evolving Female Agency In Contemporary Tamil Cinema (2020-2024). The Educational Administration: Theory and Practice, 30, 3015-3023.
Parthasarathy, S., & Sundararaman, V. (2023). Persistence of Enhanced Rapid Editing in Action Sequences... Res Militaris, 13, 6874-6881.
Karpagaraj, J., & Sundararaman, V. (2023). Digital Media Literacy and Fake News Awareness Among Digital Immigrants. ShodhKosh: Journal of Visual and Performing Arts, 4(1SE), 17-30.
Abish Vignesh, K., & Sundararaman, V. (2023). Psychoanalysis of Scenes that Trigger Alcoholism and Smoking in KGF 2. ShodhKosh, 4(1SE), 1-16.
Abish Vignesh, K., & Sundararaman, V. (2023). Analysis of Alcohol, Tobacco, and Drug Consumption Scenes in 'Vikram'. ShodhKosh, 4, 393–415.
Vignesh, K. A., & Sundararaman, V. (2023). Psychoanalysis of alcohol and tobacco consuming scenes in Kanthara film. Ad Litteram: An English Journal of International Literati, 3, 28-72.
Sundararaman, V., & Jebakumar, M. (2022). Empowering Rural Youth: A Media Strategy for Fostering Entrepreneurship. ShodhKosh, 3, 716–722.
Sundararaman, V., & Jebakumar, M. (2022). Awareness and challenges among rural graduates towards entrepreneurship. IJFANS, 11, 2103-2115.
Ananda Raman, & Sundararaman, V. (2022). A Textual Analysis of the Tamil Movie ‘Vadachennai’. IJCHSSR, 6, 62-68.
Nabeel, & Sundararaman, V. (2022). Conflicts of Media Representation; Comparing Dominant Theoretical Perspectives. ShodhKosh, 3, 196-206.
Suresh, M., & Sundararaman, V. (2021). Assessing the Awareness Level of E-Governance Initiatives... Modern Thamizh Research, 9, 169-188.
Evangelin, & Sundararaman, V. (2021). A Content Study of Health Related Videos on YouTube. Modern Thamizh Research, 9, 854-859.

ACADEMIC GOVERNANCE

Board of Studies (BoS) Leadership

SCAA Member- Manonmaniam Sundaranar University
Chairman: BoS in Visual Communication (UG/PG), MSU (2024–2027)
Member: BoS in Journalism & Mass Communication, MSU (2024–2027)
Member: BoS in Journalism & Mass Communication, Madurai Kamaraj University (2024–2026)
Member: BoS in Visual Communication, Scott Christian College (2023–2026)

External Examining & Adjudication

Member, Board of Examiners: The American College, Madurai
Member (BoS/BoE): University of Madras, Alagappa University, Bharathiyar University, Annamalai University, PSGCAS.
Ph.D. Thesis Adjudicator: Osmania University, Hyderabad (2025).
Ph.D. External Examiner: Bharathiyar University (July 2025).
CBSE External Examiner: Mass Media Studies (Class XII) (Jan 2025).

Committee Memberships

Member: NIRF Committee (2024)
Member: MSU IT Policy Committee (2022)
Member: MSU SoP Implementation Committee (2022)
Executive Council Member- Center for Entrepreneurship Development and Carrier Guidance Cell of Manonmaniam Sundaranar University
Member: IQAC - QS I-GAUGE ,ARIRanking Committee (2018)
Editorial Board Member: Mano News Letter (2024)
Member : MSU Annual Calendar Preparation Committee
Reviewer: ShodhKosh: Journal of Visual and Performing Arts

EXTENSION ACTIVITIES & INVITED LECTURES

Session Chair: "Innovative Paradigm: A Multidisciplinary Approach to Contemporary Crime Issues," International Conference (Mar 2025).
Resource Person: Orientation Lecture for Online Course Inauguration, CDOE-MSU (Mar 2025).
Keynote Address: Media Club Inauguration, St. Xavier's College (July 2025).
Staff Co-Ordinator for KARISAL THIRAI VIZHA since 2005-2019
Staff Editor for the Student Lab Journal THAMIRABARANI since 2002

AWARDS

Distinguished Academic Service Award – International Lions Club-Tirunelveli 2025
Modern World Curriculum Award (E.V.R Periyar International Award): Periyar International Institute (2021).
Microsoft Innovative Educator Expert: Microsoft India (2015).

MEMBERSHIP IN PROFESSIONAL BODIES

Life Member: Indian Social Science Academy
Life Member: Indian Communication Congress
Life Member: Association for Communication Teachers Tamilnadu & Puducherry

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